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About The Author

Edward Segal

Edward Segal has more than 30 years of experience as a crisis management expert, CEO, public relations consultant, journalist, communications director, and press secretary for members of Congress and political candidates. He is the former marketing strategies columnist for The Wall Street Journal’s startupjournal.com and the author of two public relations handbooks — Getting Your 15 Minutes of Fame, and More (Wiley) and Profit by Publicity (iUniverse).

  • Managed internal and external crisis situations as the CEO of two trade associations.

  • Advised and helped others to get through a variety of crisis situations ranging from the arrest and firing of CEOs, allegations of sexual harassment, and hate crimes to forged documents, business and personal bankruptcies, and the environment.

  • Conducted crisis management and communication training for hundreds of CEOs and other top company officials.

Photo by Benedict Bacon

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